Sunday, September 03, 2006

Caffe Florian Goes Worldwide

Want a good cup of coffee? No need to go to Venice anymore. As our friends from Buongiorno Venezia report in the following article, Caffe Florian has expanded far beyond Piazza San Marco. They're now serving coffee in Florence--and soon to open in Abu Dubai, Moscow, Beijing, and Toyko. No word if the prices will be the same...

"Starting a few days ago, the Caffé Florian, while not the only historic coffee house that has made an impression in St. Mark's Square for 280 years, became a brand name. About a month ago, a Caffé Florian opened in Florence and yet another in Abu Dhabi in the United Arab Emirates, and the next will be located in Dubai. Others are expected in Moscow, Beijing, and Tokyo, where the trademark was just registered. The cities are the most varied in the world, but the ambience inside each cafe will be the same, and the products for sale -- coffee, tea, and chocolate, as well as crystals and perfume -- will rigorously adhere to the Florian brand's standards. The fittings of each cafe will re-create the famous calm and elegant Venetian way of life."